This Acceptable Use Policy (“AUP”) governs your use of Annabot's lead generation and email outreach services. This policy is designed to protect our users, their recipients, and our platform's reputation. Violations may result in immediate account suspension or termination.
Your Responsibility
You are solely responsible for ensuring your use of Annabot complies with all applicable laws in your jurisdiction and the jurisdictions of your email recipients. Non-compliance with email marketing laws can result in significant fines and legal action against you.
1. Email Outreach Requirements
When using Annabot to send emails, you MUST comply with the following requirements:
Required for All Emails
Include a clear, working unsubscribe link in every email
Include your valid physical postal address
Use accurate “From” and “Reply-To” information
Use non-deceptive subject lines that reflect the content
Identify the message as an advertisement (if applicable)
Honor unsubscribe requests within 10 business days
Only send to business email addresses for B2B outreach
2. Prohibited Content
You may NOT use Annabot to send content that:
Absolutely Prohibited
Spam or unsolicited bulk commercial email
Phishing attempts or deceptive content designed to steal credentials
Malware, viruses, or malicious code
Content that harasses, threatens, or bullies recipients
Illegal content or content promoting illegal activities
Adult or sexually explicit content
Gambling or casino promotions (where prohibited)
Content that infringes intellectual property rights
False or misleading claims about products or services
Content that impersonates another person or entity
Multi-level marketing (MLM) or pyramid scheme promotions
Get-rich-quick schemes or financial fraud
3. Prohibited Activities
You may NOT:
Purchase, rent, or use third-party email lists obtained without proper consent
Send emails to recipients who have previously unsubscribed
Use harvested email addresses (scraped from websites without permission)
Send emails to personal email addresses for commercial purposes without consent
Falsify or manipulate email headers or sender information
Attempt to bypass spam filters or deliverability measures
Share your account credentials with unauthorized users
Use the platform to send emails on behalf of third parties without proper agreements
Exceed reasonable sending volumes that could impact our infrastructure
Use automated tools to create multiple accounts
4. Geographic Restrictions
Different jurisdictions have different email marketing laws. You must comply with the laws applicable to both your location and your recipients' locations:
Region
Law
Key Requirement
United States
CAN-SPAM
Opt-out mechanism, physical address required
European Union
GDPR
Lawful basis required (consent or legitimate interest)
United Kingdom
PECR
Consent required for marketing emails
Canada
CASL
Express or implied consent required
Australia
Spam Act
Consent required, unsubscribe within 5 days
5. B2B Legitimate Interest
Annabot is designed for business-to-business (B2B) outreach. Under certain conditions, you may be able to rely on “legitimate interest” as a lawful basis for processing and contacting business professionals. To rely on legitimate interest, you should:
Only contact individuals in their professional capacity
Ensure your outreach is relevant to their professional role
Conduct and document a legitimate interest assessment
Provide clear and easy opt-out mechanisms
Limit the frequency and volume of your outreach
Respect opt-outs immediately
Note: Legitimate interest may not be valid in all jurisdictions. When in doubt, obtain explicit consent before sending marketing emails.
6. Sending Limits and Best Practices
To maintain deliverability and protect our platform:
Warm up new email domains gradually before high-volume sending
Monitor your bounce rates and spam complaint rates
Keep bounce rates below 5% and spam complaints below 0.1%
Remove invalid email addresses promptly
Do not send more than your plan allows per day
Space out your sends to avoid triggering spam filters
7. Data Handling Requirements
When handling lead data obtained through Annabot:
Use lead data only for legitimate business purposes
Do not resell, share, or distribute lead data to third parties
Implement appropriate security measures to protect stored data
Honor data deletion requests from individuals
Do not use data for purposes that would be unexpected to the data subject
Maintain records of your lawful basis for processing
8. Monitoring and Enforcement
We actively monitor for policy violations through:
Automated spam and abuse detection systems
Bounce rate and complaint rate monitoring
User reports and feedback
Periodic audits of account activity
9. Consequences of Violations
Violations of this policy may result in:
Warning: First-time minor violations may receive a warning
Sending Limits: Temporary restrictions on email volume
Account Termination: Permanent closure without refund for serious violations
Legal Action: We reserve the right to pursue legal remedies for damages
10. Reporting Violations
If you receive unwanted emails from an Annabot user or witness policy violations, please report them to us:
Email: abuse@annabot.io Subject: Include “AUP Violation Report” in the subject line
11. Changes to This Policy
We may update this Acceptable Use Policy from time to time. Material changes will be communicated via email or through the platform. Continued use of the Services after changes constitutes acceptance of the updated policy.